Field-tested thinking on marketing, design, HealthTech, and AI automation — written for the teams actually running growth in India.
A multi-location healthcare provider turned fragmented digital journeys into one patient acquisition system. Here is the funnel from local search to appointment, and the levers that moved patient inquiries by 248%.
Manual follow-up is where leads go to die. We cut it by 40% across clients by automating the predictable work and reserving human effort for the moments that actually close deals. Here is the blueprint.
Auction costs on Meta in India keep climbing. The teams that hold ROAS are not the ones spending more — they are the ones structuring audiences, creative, and budget pacing so efficiency compounds instead of collapsing.
